About the Journal

VJFD · Fashion · Design · Visual Culture

Introduction

The Video Journal of Fashion Designs (VJFD) is an academic publishing platform dedicated to exploring fashion design, clothing and textiles, creative practice, visual communication, and the changing relationship between fashion and society. The journal's focus on video and visual media provides an opportunity to present design processes, practical demonstrations, creative experiments, and research findings through engaging visual formats alongside scholarly writing.

Aims and Scope

The journal aims to provide a forum for researchers, designers, educators, students, and creative professionals to communicate original work and critical perspectives in fashion and design. Relevant topics may include:

• Fashion design, illustration, styling, and visual presentation.
• Textile design, fabric innovation, printing, embroidery, and surface decoration.
• Garment construction, pattern making, draping, and apparel production.
• Fashion technology, digital design tools, and computer-aided design.
• Sustainable fashion, ethical production, recycling, and material innovation.
• Fashion history, cultural identity, traditional clothing, and contemporary trends.
• Fashion education, design pedagogy, and creative learning methods.
• Video-based demonstrations, visual case studies, and practice-led design research.

Video and Visual Scholarship

Video can help communicate the stages of a design project, demonstrate specialist techniques, document creative processes, and present the results of practice-based research. Where appropriate, submissions may combine written analysis with video material, diagrams, photographs, or other supporting content, subject to the journal's submission requirements and technical guidelines.

Intended Audience

VJFD is intended for fashion and textile researchers, design practitioners, university faculty, students, industry professionals, and readers interested in visual creativity and innovation. It seeks to encourage meaningful connections between academic research, studio practice, design education, and the wider fashion community.

Research Quality and Editorial Standards

The journal encourages original, clearly presented, and ethically conducted scholarly work. Manuscripts should identify their sources, respect intellectual property and image permissions, disclose relevant conflicts of interest, and follow the journal's published submission and review policies. The journal's actual peer-review process, publication schedule, and editorial procedures should be stated in its official author guidelines.

Fashion Research · Creative Practice · Visual Communication