An Introduction to the Islamic Cartoon Channel Kids Land and a ResearchAnalyzes of its Methods of Child Upbringing

Abstract

Kids Land is a contemporary educational cartoon platform that plays an important role in the
moral and intellectual upbringing of children. In the modern age, cartoons have become a
powerful medium for children’s learning, behavior, and character development. Among the
many animated channels available on You Tube and other media platforms, Kids Land has
gained remarkable popularity worldwide. The channel has nearly 21 million subscribers and
billions of views, ranking among the leading educational cartoon channels globally. Due to its
wide viewership, its influence on children is also significant. This study examines the
educational and ethical role of Kids Land in child development from an Islamic perspective.
The research analyzes the channel’s content, themes, and training style to evaluate how
effectively it applies Islamic principles of upbringing and moral education. The study finds that
the channel follows the concept of “edutainment” by combining education with entertainment
in child-friendly manners. Through storytelling, colorful animation, and engaging characters,
the channel promotes Islamic teachings and moral values such as prayer, fasting, sacrifice,
honesty, kindness, and respect for Quran. In addition to religious education, the channel also
introduces children to science, technology, and general knowledge in a simple and attractive
way. After analyzing the content and educational style of the channel, the study concludes that
the series largely reflects Islamic principles of child upbringing and provide positive moral
guidance for children. However, some aspects require improvement. For example, the
portrayal of the characters Ghulam Rasool and Usaid sometimes creates the impression that
children who study religious knowledge lack scientific or worldly understanding, while those
who pursue worldly education lack religious awareness. Furthermore, the channel appears to
represent a particular religious interpretation, which may limit its acceptance among a wider
audience despite its educational value