STUDENTS’ PERCEPTION OF YOUTUBE ASSISTED LANGUAGE LEARNING (YALL) IN EFL CONTEXT: A CASE OF BZU, MULTAN

Abstract

It is considered that YouTube is one of the most essential tools used by students nowadays. This study aims to explore the students’ perception of YouTube Assisted Language Learning in EFL context using basic Technology Acceptance Model by Davies (1989). It is based on a quantitative approach. The data was collected through Google form using questionnaire protocol adapted from Chau et al. (2024). Using random sampling method, a sample of 174 students was selected from Bahauddin Zakariya University, Multan, Pakistan. The data is analyzed through Smart PLS 4.0. The findings reveal that reliability, convergent validity, and discriminant validity are found valid in all constructs; PU, PEOU, and BI. The hypotheses results show that perceived ease of use has positively influenced perceived usefulness. Behavioral intentions seem significantly impacted by perceived ease of use and perceived usefulness. The research is significant and suggests that the use of YALL should be encouraged in EFL context by considering its perceived usefulness and perceived ease.