MEDIA FRAMING OF MENTAL HEALTH: IMPLICATIONS FORPUBLIC PERCEPTION AND STIGMA

Abstract

This paper will look at the use of media framing in creating a perception and stigma among the
population regarding depression, with attention paid to the differences between mainstream media and
social media. The analysis of mental health issues especially depression is made through media framing
theory that proposes the media does not only inform but also shapes how people understand problems.
The mainstream media tends to dramatize the issue of mental illness and lay stress on extreme instances
and secures negative stereotypes, whereas social media brings to life a more personal and relatable
image, creates empathy, but can be misleading. The study points out the influence of such different
frames on the attitude of people, stigma, and empathy towards depressed people. Negative
representations may also lead to heightened stigma, in the sense that people do not seek help, and
positive or sympathetic representations can contribute to help-seeking behavior and de-stigmatize the
people. The study conducts a comparison of stigmatizing and empathetic tone frequency and frame use
in the two types of media using content analysis. The results have indicated that mainstream media is
biased towards supporting stigma and social media is more understanding, although not without risks.
The paper ends by stating that ethical media coverage of mental health is necessary to reduce stigma
and promote improved mental health care utilization. The results can imply that media campaigns and
influencers might be helpful to reshape the societal perception of mental health.