Vol. 3 No. 2 (2026): AL AASAR JOURNAL

Articles

• IMPACT OF INFLUENCER MARKETING ON CONSUMER PURCHASE INTENTION: EVIDENCE FROM DIGITAL MARKET OF PAKISTANInfluencer marketing, Consumer trust, Purchase intention, PLS-SEM, Digital market, Pakistan.

  Haider Ali, Inam Ullah Khan (Corresponding Author), Waqas Ashiq, Dr. Rida Akbar (Corresponding Author), Arslan Gujjar, Dr. Ijaz Hussain (Author)

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• RETHINKING ANTHROPOCENTRISM: ADEEP ECOLOGICAL CRITIQUE OF MODERN LIFE IN HANIF KUREISHI’S MAGGIE

  Nisar Ali, Rabia Khan (Author)

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• NAVIGATING THE DIVIDE: A GENERATIONAL SHIFT IN PROBLEM PERCEPTION AND COPING NARRATIVES IN CONTEMPORARY PAKISTANI SOCIETY

  Muhammad Waqas, Insbat Rahim, Mehreen Mujtaba,, Sabeen Sabir, Zainab Manzoor, Muhammad Waqas (Author)

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• ALGORITHMIC DIPLOMACY: THE ROLE OF ARTIFICIAL INTELLIGENCE IN SHAPING 21ST CENTURY FOREIGNPOLICY DECISIONS

  Rabi ul Awalee, Hira Khan, Nazia Parveen, Syeda Misbah ul Ain Kazmi (Author)

  25-44

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• THE INFLUENCE OF AI-GENERATED CONTENT ON AUDIENCE TRUST IN DIGITAL MEDIA: A STUDY OF UNIVERSITY INTERNATIONAL STUDENT IN INDONESIA

  Maria Faheem, Unsa Hafiz-senior lecturer, Muhammad Aziz Ullaha (Author)

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• GRAMMAR OF MELANCHOLY: A SYNCHRONIC STUDY OF ZAFAR'S POETRY

  Hafiz M. Dilmeer, Dr. Aniqa Rashid (Author)

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• STYLISTIC AND CRITICAL DIMENSIONS OF JOHN KEATS’ ODE ON A GRECIAN URN: AN EXPLORATION OF FORM, MEANING, AND AESTHETIC VISION

  Amna Arshad (Author)

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• MULTILINGUAL ACADEMIC LITERACY AND ENGLISH-MEDIUM INSTRUCTION IN PUBLIC UNIVERSITIES OF SINDH, PAKISTAN: AN APPLIED LINGUISTICS STUDY

  Nirmal Alvi Sayed, Shahnawaz Barich (Author)

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