CRITICAL DISCOURSE ANALYSIS OF MEDIA DISCOURSE: POWER, IDEOLOGY, AND REPRESENTATION

Abstract

Critical Discourse Analysis of Media Discourse: Power, Ideology, and RepresentationPower and ideology are concepts Abstract Critical Discourse Analysis is a transdisciplinary strategy that focuses on the study of the interactionist perspective in linguistics, which considers ‘talk as a kind of practical, action-oriented, discursive practice’.This article will discuss the use of discourse in the creation of power dynamics, ideology, and identity in a text, specifically in the world of mass media communications.This article draws on the most topical theories introduced by Fairclough, Van Dijk, and Wodak, which will help in understanding the manner in which the use of words inthe discourse is understood to produce decentralized meanings, which benefit the elite of society.The use of Critical Discourse Analysis can thus play a significant role in identifying the hidden meanings of words, which can result in a greaterawareness among the reader, as stated in the findings.Keywords: Critical Discourse Analysis, Power, Ideology, Media Discourse, Representation